INARI
(a)
Inari is a special type of leather goods brand. Each product provides a unique challenge designed to engage the consumer. On the surface it is a simple leather notebook, however, delve a little deeper and you might discover the mystery within.
(b)
The logo design and choice of leather relates to its Japanese folklore roots of the kitsune. The colour palette has three shades of red combined with bone white and green. The various reds link to the leathers patina and the bright threads.
(c)
The typefaces were chosen for a clean and bold look that keeps the brand cohesive and identifiable.
